11. "Cofizz: Follow your Idol". A young religious Jew walks by shuttered coffee shop and "Follow Your Idol" graffiti in a pedestrian walkway, West Jerusalem.
It is the sabbath, and most businesses are closed. This young man's "keepah" (skullcap) signifies he is a practicing Jew. Cofizz is a company that prides itself on brewing a rich and reasonably priced cup of coffee. "Follow your Idol" almost sounds like a play on the Joseph Campbell...more »